Notes on the Community Building and Finding Your People games

Background

The rules around finding people have evolved a bit with the advent of the internet. I’ll cover both new and old realms in the order of how well they work.

Game Walk Through

  1. Identify who your people are. This takes a lot longer than most people think, and most people don’t consciously design this. Get concrete on who you want to surround you for this chapter of life. For me, that is ambitious, passionate, appreciative of aesthetics, hard working, successful, thinks of life as a game, and stays a kid forever. They look something like exited founders and business owners, design engineers, writers, unconventional career people.
  2. Be someone that your people would love: just like dating, it’s two sided. Be someone your people love and when they meet you things will click. Be someone of value that is interesting to them. If you are not interesting, you will have a hard time attracting people.
  3. Identify where your people are. What websites do they visit? Where do they live in the world? How they spend their time? Do they follow X type of creator? Does that creator have a community?
  4. Put yourself in communities that your people frequent. Join the clubs, ask the event organizers how you can volunteer and be involved
    1. If you are building a community, build content and products that you can put in front of these people, bring them to your community, and close them towards some engagement
    2. Many times, if you are a bit weird, these communities will not exist or it will be too expensive to join them. You will have to create them. In these situations, become the broker. Be the Beacon.
  5. From here, you want to focus on how to win friends and keep retention in a community high. Those are fat games that need separate game notes.

These rules are simple, yet effective. There is work required to get what you want. A vast majority never thinks about curating their friends and peers in the same way we curate our information diet or our food diet or our music. However, the people you surround yourself with is the most important decision you will ever make in your life.

<aside> 🌻 In a sentence, figure out who your people are and get in front of them.

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Cheat Codes

  1. Research then join related communities.
  2. Be the Beacon. Attract your people to you via: social apps, twitter, content, blogs, media